Concept
In collaboration with the Design Leads, I have created a kaleidoscope pattern featuring Avon's hallmark shape, which makes the entire design ownable and effectively communicates Avon's values of community and diversity.
Understanding the expectations of consumers in the target markets was crucial for crafting a premium packaging range. Consequently, I have incorporated high-quality printing finishes, including embossing, UV gloss, golden foil, and matte varnish.
Deliverables
Packaging design concept and implementation
Printing finishes recommendations.
Client: AVON
Design leads: Sarah Priestley & Sandip Dosanjh
Designer: Horea Grindean
Photography: AVON
