Avon Attraction empowers you to break free and create a magnetic connection filled with thrilling possibilities and desire, anytime.
A fragrance that makes attraction unmistakable. Crafted around Amber Musk, one of perfumery’s most sensual notes, Attraction blends provocative ingredients that melt into the skin, revealing a distinctive, intimate signature that is uniquely yours. More than a fragrance, it amplifies your presence, awakens desire and leaves an unforgettable impression.
Provoke the magnetic connection you crave.
Challenge
Reimagine the bottle silhouette and visual identity to resonate with today’s consumer, elevating the brand’s aesthetic while preserving the distinctive cues that make Attraction instantly recognisable.
Creative Solutions
A cohesive bottle shape across the portfolio and a modern approach to all the ancillaries. The concept transforms the original bottles into a more contemporary expression of attraction: two complementary designs that stand confidently on their own while sharing a visual language of connection and chemistry. The sculpted surfaces suggest an invisible force drawing two people together, bringing the motto to life.
Deliverables
Bottle shape concept
Packaging design concept and implementation
Printing finishes recommendations.
Client: AVON
Design Concept & Implementation: Horea Grindean
Photography: AVON
OLD ATTRACTION LINE-UP
NEW ATTRACTION LINE-UP
