Target Consumer
Gen Z MHT. 18-30yo. Highly motivated emotionally & socially, looking for unique & trendy products at a good value. A keen trend adopter but is price sensitive. Markets: EMEA
What it is
Avon SK!N range includes carefully formulated hybrid products infused with complementary ingredients from the worlds of science and nature to create perfectly balanced skincare blends, specifically for your skincare needs.
Product Proposition
LIFE’S TOO SHORT FOR COMPLICATED SKINCARE.
Demystifying Skincare: simplified & streamlined routines that perfectly match skin needs, with easy-to-use, easy-to-choose hybrid products.
Easy to choose: with the best combo of science + nature for your skin type (like Vit C + Papaya for a gorgeous glow!)
Easy to use: with 2 products mixed into 1 to simplify your routine (Serum + Cream, anyone?)
See Results: with simplified skincare which your skin will love.
Demystifying Skincare: simplified & streamlined routines that perfectly match skin needs, with easy-to-use, easy-to-choose hybrid products.
Easy to choose: with the best combo of science + nature for your skin type (like Vit C + Papaya for a gorgeous glow!)
Easy to use: with 2 products mixed into 1 to simplify your routine (Serum + Cream, anyone?)
See Results: with simplified skincare which your skin will love.
Creative Solutions
The central idea was to represent the 2-in-1 benefit of each product. For that, the natural ingredient is represented by an organic and colourful shape, overlapping a circle made of dots that the petri dish has inspired, and it represents the science behind each product. When these two elements meet, the unexpected colour is used to represent the benefit of the product.
A colour and a specific ingredient combination represent each product range.
Deliverables
Packaging design concept and implementation
Printing finishes recommendations.
Client: AVON
Design Concept & Implementation: Horea Grindean
Photography: AVON
