Branding concept with a clean Scandinavian identity for an activewear brand of the future.
NuNorth - the name of the brand with a Scandinavian connotation (read NewNorth), using the compass as an integrated element in the logo, makes this identity a modern one, dedicated to Generation Z and Alpha. The elevation and subtlety of the implementation of the NuNorth logo on clothing help to perceive high-quality products. Colors inspired by nature and the lilac color as an accent do nothing but differentiate NuNorth from its competitors, in a very competitive market.
Why the compass? The compass represents guidance and help. Guidance through the mobile application and help in the sports activity thanks to the clothing dedicated to a rich number of sports activities. Physical movement is very important for a healthy lifestyle, and why not use technology and quality products to reach your goal?

If you are interested in purchasing this concept, please send us a message on the contact page.

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